Total quality management Research Paper Example | Topics and Well Written Essays - 1750 words

Total quality management - Research Paper Example The various marketing challenges have led to the emergence of the Total Quality Management (TQM), which lays emphasis on the fast and timely supply and delivery of goods. TQM is instrumental in improving the productivity of the organization since the evolvement of the concept. TQM approach helps in improving the quality of services and goods on a continuous basis, which involves participation of individuals at every level and phase of organization. This concept also helps in the integration of activities which constitutes of various managerial systems and is the prime determinants of the sustainable competitive advantage. Being one of the leading beverages of the world, Coca Cola believes in creating long term value and training the employees in such a way that they understand the changing market trends and forces which will shape the company’s future. ... The study will also highlight the operational procedures and the management systems of the company. The study will give an insight into the various TQM practices of Coca Cola regarding the production of goods and services. Finally, the study will conclude with recommendations for the improvement in Coca Cola’s process measurement and management systems. Background of the Company: Coca Cola Ltd Coca Cola is regarded as one of the leading beverage corporations of the world which is headquartered in Georgia. The company specializes in manufacturing carbonated beverages throughout the countries worldwide Except Cuba and North Korea. The carbonated cola beverages was initially formed by John Pemberton in the year 1884 and by the year 1886 the company sold 3 version of carbonated cola drinks to various business individual units. The main objective of the company was to lay emphasis on the needs and requirements of the customers and provide a congenial work atmosphere. Presently, the company offers more than 3500 products in more than 200 countries worldwide (Coca Cola, 2013a).The company tries innovative and unique methods to develop core products which suit the taste bud of the customers and also cater to their needs. Presently, the company manufactures carbonated beverages in varied flavors, juices, energy drinks and juices. Organizational Strategies The marketing strategy of the company includes the manufacturing of carbonated beverages and satisfies the customer needs and requirements. One of the major objectives of the company is to understand the customer needs. Understanding the customer requirements is essential in developing the products as per the customer